Shandong Rose Town Investment Management Co., LTD., an investment management company under Shandong Jinze Industrial Group, is the investment and financing platform and main operator of Pingyin Rose Town。On January 6, 2017, Shandong Province issued the "Notice on the Announcement of the New Pilot List of small and medium-sized cities and the creation list of characteristic towns" (Lu Government Office Word [2017] No. 16), which included Pingyin County Rose Town in the first batch of provincial characteristic towns。

Rose Town is positioned to rely on the rose industry，It is guided by the development of tourism industry，It is based on good ecological environment and folk religion culture，Take leisure vacation as the core，Highlight Pingyin "rose town" distinctive features，It integrates industrial agglomeration, ecological tourism, leisure and vacation, educational expansion, religious culture and folk custom experience，Production, life, life and ecological interaction，A regional comprehensive development project that is suitable for business, tourism, living and business cooperation。Rose town planning area of 5 square kilometers, the core construction area of 1 square kilometers, with the rose industry as the basis, tourism industry development as the guidance, to achieve industry + tourism double special industry promotion。The town mainly builds seven sections, including Happiness e Valley leisure and tourism area, Rose e-commerce industry Park, deep Spring Education base, wedding culture and performing arts experience area, Huzhuang religious and cultural experience area, urban functional development area and comprehensive service area。

To accelerate the promotion of Rose town planning and construction，The company signed a four-party cooperation agreement with Pingyin County People's Government, CITIC Guoan Investment Co., LTD., and Federal Reserve Securities Co., LTD，The Pingyin Rose Characteristic Town Development Fund with a total scale of 10 billion yuan was established，Cooperation agreements have been reached with China Aerospace Construction Corporation, Yuanda Residential Industry, Tujia, 马嵬驿, Taiwan Camping Association, etc，Strive to pass the five-year time，Make Rose Town a new calling card for Pingyin。